HFC Late Models

In need of giving the grassroots NR2003 spotlight to a new connection, POG Board Member Capn presented Hookline Falls Creative with an opportunity to be the premier entitlement partner of the previous POG CarQuest Super Late Models.

Many opportunities were shared in the redevelopment of the identity of the series, including cross-promotion through social media, subtle integration into many NR2003 curated forums, and team sponsorship on racecars in other fellow communities of other NR2003 leagues.

The POG Hookline Falls Creative Late Models offer a live presentation format, rare to NR2003 viewing, accentuating the desired grassroots nature reminiscent of the current day CARS Late Model Tour and ASA STARS National Tour.

Following POG branding of vibrant gradients and a prominent late model vehicle, along with combining the Hookline Falls Creative values of hierarchy and palette, official HFC green and yellow decked out a series logo like no other.

Green and Yellow serves as a nod to Dale Earnhardt Jr.’s Sun Drop late model, as he represents the burgeoning grassroots racing effort, reciprocating appreciation to local short tracks that serve to develop racing legends, and foster talent for future decades.

All POG Series entities can be viewed on YouTube, and the Hookline Falls Creative Late Models can be followed via X @HFCLateModels.