Welcome to Racing Is Forever (RIF)! We encourage you to visit often as we are continuously updating our website with driver information, racing schedules, and sponsorship acquisitions.
We are excited to showcase our newest sponsor, Hookline Falls Creative (HFC) throughout our website. HFC manages all of our graphic design needs. They have become an invaluable partner as they truly capture the essence of our racing business.
Since our inception in 2019, RIF has quickly risen among the ranks to be one of the sports’ premier racing institutions. Owned by new team owner Martin Castles, we are a small company striving to attain career wins and ARCA Series records. With a vision embracive of the tenets of motorsports history coupled with a drive fueled by a more contemporary approach, we believe that in short order, RIF will rival NASCAR’s long-term racing teams and will eventually exceed their success to attain our very own place in racing history.
We’re glad to have our fans as part of our ride to the top!
#4EVER
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7-1 Student Blog: Green for Profit or Green for the Environment?
By Jarrett Bregler Patagonia’s Strong Stance on Social Responsibility and Ethical Practices Hi everyone, One of my favorite retail brands is Patagonia. I am an outdoorsy person and consumer, and their products are warm and cozy in winter and light and breathable in the warmer months. As a company, they are also an excellent example…
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6-2 Student Blog:
By Jarrett Bregler Introduction Hi everyone, PepsiCo Incorporated is a longstanding reputable company in the beverage and snacking industry. It has an extensive portfolio of products, but in recent years, newer ones have been derived from their partners, and they needed a new product to remind the industry of their innovation prowess and to revolutionize…
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Top Dog Versus Underdog
By Jarrett Bregler A Brand Strategy Example Used by a Top Dog and an Underdog Hi everyone, In marketing, there are underdogs and top dogs in relation to brand positioning. An underdog is “…defined as a person, brand, or firm who is at a disadvantage in terms of resources and is expected to lose, yet…