In Depth

Hookline Falls Creative (HFC) was founded in 2020. With a staunch commitment to regional roots and a dedicated focus on global accessibility, HFC actively listens to customer needs.

Demonstrating a willingness to defy convention through innovation drives the management and ingenuity of the HFC staff.

Rooted in the modern simplicity of design and with a focus of your identity’s values, our branding technique includes the subtle nuances of design to ensure that your branding is what stands out as the star.

Hookline Falls

Inspired by local history, the HFC brand exudes the depth of community roots (through the prominence of a long ago hook-shaped island in the Merrimack River) aligned with the vastness of the falls echoing the sentiment of the infinite possibilities of graphic design.

What We Do

From comprehensive graphics branding packages to photography and livery designs, HFC is versatile in meeting diverse customer needs.
Marketing transcends many mediums and industries, and we are proud to be able to deliver notable results for everyone.
Ours is not a one-size-fits-all approach. We work in close partnership with you to discern the essence your branding requires, and to determine which design elements and principles best reflect your overall message.
With HFC as your guide, your design will be as unique as your company. Actualize your future with HFC today!

Thank you for participating in our lo-fi prototype user session. My application is a remote
control to activate a dehumidifier. You are not being tested. Rather, you are an integral part of
the testing to determine if the app for the dehumidifier works well. Please note that the test may
be concluded at any time per your request. While participating, it would be useful to me if you
could speak aloud while performing the tasks. Are you ready to begin?

You will be given three tasks to interact with the app. As this is a test to determine the
usability and success of the app, I will not be able to assist you. Do you have any questions
before we begin? The first task I will ask you to do is to change the temperature reading from
Celsius to Fahrenheit. When you are ready, please begin. The second task I will ask you to
complete is to make the dehumidifier emit the lowest possible noise. When you are ready, please
begin. The third and final task I will ask you to do is to select your desired temperature. Thank
you for your time and for interacting with my app.