Author
Style is s a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture.
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7-1 Student Blog: Green for Profit or Green for the Environment?
By Jarrett Bregler Patagonia’s Strong Stance on Social Responsibility and Ethical Practices Hi everyone, One of my favorite retail brands is Patagonia. I am an outdoorsy person and consumer, and their products are warm and cozy in winter and light and breathable in the warmer months. As a company, they are also an excellent example…
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6-2 Student Blog:
By Jarrett Bregler Introduction Hi everyone, PepsiCo Incorporated is a longstanding reputable company in the beverage and snacking industry. It has an extensive portfolio of products, but in recent years, newer ones have been derived from their partners, and they needed a new product to remind the industry of their innovation prowess and to revolutionize…
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Top Dog Versus Underdog
By Jarrett Bregler A Brand Strategy Example Used by a Top Dog and an Underdog Hi everyone, In marketing, there are underdogs and top dogs in relation to brand positioning. An underdog is “…defined as a person, brand, or firm who is at a disadvantage in terms of resources and is expected to lose, yet…
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Under Armour: Where Do We Go From Here?
By Jarrett Bregler Engaging Consumers for Personalization and Conversions with a Lifestyle Emphasis In the case study article, Under Armour’s Willful Digital Moves, Under Armour’s segmentation strategies are explored. The predominant identified market segment includes the demographic segmentation of gender with men as the overall priority and women as an initial secondary precedence. However, as…
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PepsiCo, Incorporated: A Soda Behemoth and Staple of American Culture
By Jarrett Bregler Hi, everyone, Pepsi is a Fortune 500 company with a long history in the beverage industry. “It engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide” (Berger, 2023). It has seven divisions to uphold its global product provision. “Twenty-three of the company’s brands generate more than…
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Consumer Who? Consumer You!
By Jarrett Bregler Hi everyone, Today I want to talk about a fundamental quality of life, the lifelong dance of consumer consumption. Consumerism is synonymous with breathing, and it often controls our thinking and behavior like a consummate puppet master. However, by delving into one’s consumer behavior, we can learn to take back control over…