By Jarrett Bregler Engaging Consumers for Personalization and Conversions with a Lifestyle Emphasis In the case study article, Under Armour’s Willful Digital Moves, Under Armour’s segmentation strategies are explored. The predominant identified market segment includes the demographic segmentation of gender with men as the overall priority and women as an initial secondary precedence. However, as illustrated through the company’s evolution, more emphasis was eventually applied to female consumers and their segmentation propelled Under Armour to the status of a formidable competitor in the sports apparel industry. In addition, psychographic segmentation was instituted. This  included a focus on athletes and lifestyle segmentation. Essentially, their market segmentation approach “…divided an aggregate market…

By Jarrett Bregler Hi, everyone, Pepsi is a Fortune 500 company with a long history in the beverage industry. “It engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide” (Berger, 2023). It has seven divisions to uphold its global product provision. “Twenty-three of the company’s brands generate more than 1 billion in annual retail sales” (Devoe-Bice, 2023). Its primary demographics entail an age range of adolescents to middle aged consumers, and the company strategically appeals to all genders and geographic segmentations. “Its global marketing strategy emphasizes lifestyle and providing traditional products combined with health-conscious alternatives” (Berger, 2023). Although highly successful, it often ends up…

By Jarrett Bregler Hi everyone, Today I want to talk about a fundamental quality of life, the lifelong dance of consumer consumption. Consumerism is synonymous with breathing, and it often controls our thinking and behavior like a consummate puppet master. However, by delving into one’s consumer behavior, we can learn to take back control over this commanding influence by garnering its origins and by gleaning how our wants and needs may or may not be well aligned with our consumer engagement. Taking a Look in the Mirror We begin this journey through peer example. By gleaning my own influences in purchasing decisions and choices and penetrating core factors that guide…