By Jarrett Bregler Patagonia’s Strong Stance on Social Responsibility and Ethical Practices  Hi everyone, One of my favorite retail brands is Patagonia. I am an outdoorsy person and consumer, and their products are warm and cozy in winter and light and breathable in the warmer months. As a company, they are also an excellent example of social and ethical responsibility. They have a long history of adherence to upholding the value and business framework of corporate social responsibility. It largely pertains to their engagement with the natural world for their product development needs. Their stance of corporate social responsibility is incorporated into their ethical practices and their marketing strategies are…

By Jarrett Bregler Introduction Hi everyone, PepsiCo Incorporated is a longstanding reputable company in the beverage and snacking industry. It has an extensive portfolio of products, but in recent years, newer ones have been derived from their partners, and they needed a new product to remind the industry of their innovation prowess and to revolutionize the industry itself in contending with their primary competitor of Coke. The solution is the Flip Sip Soda Cap, a product that ensures a pleasant user interaction for all of its consumers and one that includes consumers who haven’t been industry priorities, individuals with disabilities and chronic health conditions. Designed to further inclusivity, cultural competence,…

By Jarrett Bregler A Brand Strategy Example Used by a Top Dog and an Underdog Hi everyone, In marketing, there are underdogs and top dogs in relation to brand positioning. An underdog is “…defined as a person, brand, or firm who is at a disadvantage in terms of resources and is expected to lose, yet has passion and determination to overcome these obstacles” (He et al., 2020, p. 8). Due to the limited resources available, the underdog is humble in their brand positioning approach. Passion and determination are their assets in contending with competitors in their market. By contrast, “a top dog refers to the one endowed with abundant resources,…

By Jarrett Bregler Engaging Consumers for Personalization and Conversions with a Lifestyle Emphasis In the case study article, Under Armour’s Willful Digital Moves, Under Armour’s segmentation strategies are explored. The predominant identified market segment includes the demographic segmentation of gender with men as the overall priority and women as an initial secondary precedence. However, as illustrated through the company’s evolution, more emphasis was eventually applied to female consumers and their segmentation propelled Under Armour to the status of a formidable competitor in the sports apparel industry. In addition, psychographic segmentation was instituted. This  included a focus on athletes and lifestyle segmentation. Essentially, their market segmentation approach “…divided an aggregate market…

By Jarrett Bregler Hi, everyone, Pepsi is a Fortune 500 company with a long history in the beverage industry. “It engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide” (Berger, 2023). It has seven divisions to uphold its global product provision. “Twenty-three of the company’s brands generate more than 1 billion in annual retail sales” (Devoe-Bice, 2023). Its primary demographics entail an age range of adolescents to middle aged consumers, and the company strategically appeals to all genders and geographic segmentations. “Its global marketing strategy emphasizes lifestyle and providing traditional products combined with health-conscious alternatives” (Berger, 2023). Although highly successful, it often ends up…

By Jarrett Bregler Hi everyone, Today I want to talk about a fundamental quality of life, the lifelong dance of consumer consumption. Consumerism is synonymous with breathing, and it often controls our thinking and behavior like a consummate puppet master. However, by delving into one’s consumer behavior, we can learn to take back control over this commanding influence by garnering its origins and by gleaning how our wants and needs may or may not be well aligned with our consumer engagement. Taking a Look in the Mirror We begin this journey through peer example. By gleaning my own influences in purchasing decisions and choices and penetrating core factors that guide…